![]() Credit: DON EMMERT/AFP VIA GETTY IMAGES A brief history of Tumblr's acquisitions I spoke with former employees and users to understand how a whirlwind of acquisitions, integrations, and wasted energy left Tumblr wading in a pool of uncertainty - and how the site so many loved might find itself again.ĭavid Karp at Tumblr HQ in February 2012. A recent New Yorker piece called it " popular for being obsolete (Opens in a new tab)." And while I know Tumblr users don't give a damn about relevance, I still believe in Tumblr and the possibility it holds for a new generation. Somehow, they did, and Tumblr has never recovered.Īs someone who drank in Tumblr’s ambrosia from 2010 to 2015, it’s pained me to watch its prospects dry up. "Tumblr is redefining creative expression online," then Yahoo CEO Marissa Mayer said, calling it "the internet's fastest-growing media frenzy." A press release promised "not to screw it up." By 2013, the site was acquired by Yahoo for more than $1 billion, in what some saw as a gamble (Opens in a new tab). During a time when longer-form blogging on platforms like Blogger and WordPress dominated, Tumblr offered a short-form, multimedia-rich experience that drew in millions. The microblogging site that launched a thousand ships (Opens in a new tab) was created by software consultant David Karp in 2007. ![]() If you can believe it, Tumblr turned 15 this month.
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